COMPONENTS
ADMINISTRATION
The Neo Server features a number of administrative capabilities
for dealing with content submission and approval, and categorizing.
Also multiple partners can submit content to the Platform,
allow the Administrator to easily create multiple channels
(wap, imode, sms, etc.), allocating content from multiple
sources. As new devices become available, their unique capabilities
can easily be added to the Platform.
REPORTS
Events from all components are collected and subscriber usage
is tracked. The Neo includes a reporting subsystem, which
handles the reporting component with all information in
a status report containing the number of content downloads,
time of each download, and subsequent usage. These reports
can be deployed to the Reporting web Tool interface, and
also can be customized to send by email).
AUTOMATIC DEVICE RECOGNITION
In order to deliver the best content format for each device,
all services are based on the device recognition. Neo has
an intelligent content selection system based in automatic
device recognition.
SEGMENTATION
Neo has a segmentation tool able to adapt the content based
on user properties. Actually segmentation it’s based
on automatic device recognition using User Agent. Site content
is shown dynamically based on device properties. Content
categories like Top Ten or New show the most downloaded
contents and the new contents for the user device.
By making use of a similar rule based system that is already
used for device properties, this improvement will allow
Neo to support the segmentation of targeted groups, defined
by marketing team and product manager, and based on user
profile, user experience, most purchased contents or special
contents and categories.
Segmentation is based in device and user recognition, and
results in the presentation of different contents, categories
or wap sites to different groups.
BILLING INTEGRATION
M3 have specific connectors (Billing Connectors) that allow
a faster integration with the Mobile Operator. Those connectors
can integrate SMS, MMS, WAP or other billing events.
M3 supports a variety of billing mechanisms for the data
delivery to subscribers. It can interact with external billing
systems at the pre- and post-download phases of service
delivery. This may help in creating several flexible billing
models:
· By Data types/Content Types
· By volume/bulk of the data,
· Pay-per-use
